Add Custom User Roles

//Add custom roles
add_role( 'reseller', __( 'Reseller' ), array( 'read' => true, 'edit_posts' => true, ) );
add_role( 'end_user', __( 'End User' ), array( 'read' => true, 'edit_posts' => true, ) );
add_role( 'target_customer', __( 'Target Customer' ), array( 'read' => true, 'edit_posts' => true, ) );
add_role( 'special_customer', __( 'Special Customer' ), array( 'read' => true, 'edit_posts' => true, ) );